Dixon
Before you read the title
The work speaks
Meta account under my management
"Growth you can audit: 6,500 people didn't just watch that month — they clicked, visited, and bought in."
03 · The Introduction IssueContents
- The Work SpeaksHalf a million views a month — numbers first
- The Long Road HereTwelve years, three chapters
- The EvidenceAnalytics, audiences & receipts
- Shipped WorkBlack Friday, a real trading day
- My SkillsThe full toolkit
- The CredentialsStudy never stopped
- The Craft & The LinksWhat I bring to your team — and where to see it
- Let's TalkThe part where you reply
Three chapters, one direction
Eight years inside a national business — serving customers, planning operations, managing SMB accounts. This is where I learned what businesses actually need before anyone tries to sell them anything: the foundation every good marketer is secretly standing on.
Full ownership of the online and marketing function for a 9-store retail brand: a team of seven, a live e-commerce operation, and accountability for the number. Every campaign, landing page and offer had to earn its budget back — a testing instinct I never dropped.
My proof-of-work chapter. A complete brand built solo from a blank page: corporate identity, Shopify store, YouTube channel, content engine, POPIA-compliant lead funnels, SEO strategy — and campaigns for South African small businesses. When there's no one to hand a task to, you learn to do all of it properly.
The maker's eye — detail obsession, applied to everything
06 · Sonnika DixonReceipts, not adjectives
Exhibit A · Monthly performance — Meta account under my management
Client identity withheld out of respect for confidentiality. Results recorded during my management, January 2026.
07 · The Introduction IssueExhibit B · Audiences built and understood
Facebook · 32,531 followers
Instagram · 9,846 followers
A combined community of 42,000+ — 74–78% women, core age 25–54, concentrated in Cape Town and South Africa's metros. I don't just grow audiences; I read them, segment them, and build campaigns around who they actually are.
08 · Sonnika DixonBlack Friday @ Petworld 2025
Full ecommerce campaign ownership across paid, email, social and in-store — the offer, the funnel, and the creative, all built by me.
Campaign poster — concept & design: mine
09 · The Introduction IssueThe full toolkit
Strategy & Growth
Content & Channels
Leadership & Operations
Brand & Commerce
- Professional Certificate in Digital Marketing97% DistinctionRed & Yellow Creative School of Business · 2024
- Higher Certificate in Business Psychology & Human BehaviourHonoursUNISA · 2023
- Diploma in Business ManagementSales · Marketing · Finance · HR · Customer Service — BMT College · 2019 – 2021
- Fundamentals of Project ManagementPM.Ideas (PMI REP) · 2017
- International Diploma in Interior DecoratingDSSA / London Academy of Arts · 2006
The 97% — framed and earned
11 · Sonnika DixonWhat I bring to your team
Funnel ownership
Acquisition through retention, treated as one connected system, not separate channels.
CRO & testing
Every campaign priced against its return — the instinct behind structured experimentation.
Data into decisions
Analytics read for action, not just reported — revenue, retention, and where to focus next.
Lifecycle & retention
Email, CRM and repeat-purchase thinking built from real customer-service instinct.
Team coaching
Led and developed a team of seven — growth as a team sport, not a solo sprint.
Project management
My foundation: the system that turns a testing roadmap into work that ships, every cycle.
Don't take my word for it
These links are live — open them and judge the work directly.
13 · Sonnika DixonWhy this fits
"Not a tiny cog in a big machine"
I've been the whole machine — founder, strategist, and operator of my own brand. I know how to own outcomes, not just tasks.
"Space to own your work, try new ideas"
Every campaign at Petworld had to justify its own budget. That's a testing mindset, lived under real pressure.
"Results, speed, and smart thinking"
Break-even in 14 months. A record R1M+ trading day. Speed and results are not new to me — they're the job I already did.
"Growth is a team sport"
I led and coached a team of seven. I know a good number means nothing if the team behind it isn't growing too.
Now you know me.
You measure this role on growth you can prove, not noise — good, that's how I already work. Hiring is an investment, and I intend to be one that pays for itself. Let's talk about the pace.